March 25, 2009

Wieneke’s Law of Advertising: Death and Soft Drinks Don’t Mix

March 25th 2009

Though traffic accidents still rivet the attention of passers-by, most companys wouldn’t want to sponsor the carnage. Its bad for brand. That’s the basis of Wieneke’s First Law of Advertising: “Avoid associating your brand with death or terrible harm.” This seems like obvious advice, but during just the first quarter of the most recent Super […]