Any way you read the data, the exercise of blog valuation done by 24/7 Wall St. casts a new light on changes in advertising, the involvement of founding owners, and changing tastes.

Admittedly, these are estimates of value, which, absent an actual buyer, is at best informed conjecture. OK, its one blogger spouting off about the value of another blogger’s blog. But 24/7 did have some of their estimations validated by actual sales last year.  And even if we’re skeptical, comparing data from this year to last year can give a sense of the market’s direction and velocity.

So now that we’ve consumed more than a grain of salt, here’s what their results suggest to me.

Continued