December 15, 2008

Brand Obama Wins “Marketer of the Year” for a Different Kind of Brand

December 15th 2008

My take on brands (which I hope someone will just once call “the Wieneke proposition“) is that brands are vessels that hold the good feelings generated by experiences created by staff or products. The implication is that those experiences have to be placed in front of the brand. Brands don’t create their own love; experiences do. […]