December 1st 2008
Loved by browsers – despised by newspapers What’s the top destination for mobile browsing in the US? Craigslist. US mobile users averaged a whopping one hour and 39 minutes per month on Craigslist alone. Though Craigslist doesn’t have much of a business model (no ads, mostly free posting, few staff) it has absolutely transformed print [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.