Yahoo’s Yodel Becomes India’s First Soundmark
Wylie Gustafson’s famous Yahoo yodel has been named the first soundmark in India.
India defines a trademark as “a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person to those of others.” Yahoo used musical notation in its application to represent its famous “Yahoo” yodel. The application took three years to approve, and is followed by Nokia’s distinctive ringtone, which is still in process.
Visit the USPTO’s collection of famous soundmarks.
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1 Response to "Yahoo’s Yodel Becomes India’s First Soundmark"
June 11, 2013
[…] just got its very first trademarked sound, the Yahoo Yodel. Dave Wieneke at UsefulArts.us has the story and also a link to soundmarks at the U.S. Patent […]