September 25th 2012
October is always a huge month for conferences and learning – and I want to encourage you to come be part of these three exciting discussion about the future of digital strategy.
August 28th 2012
Lots of brands face challenges, but Microsoft’s recent work looks like what happens when marketers give up. Here are a few samples of their latest and a view of how much cooler this brand could be.
July 3rd 2012
This Spring, Caine Monroy became famous in some parts because of his cardboard arcade. Patricia Yuse visited the arcade, and shares some thoughts about what causes viral movements to grow.
June 24th 2012
Amanda Palmer’s Kickstarter triumph is awesome-ball cool, but it’s just the start. The real magic is what you can do with a business model based on fan love.
June 22nd 2012
The Online Marketing Institute challenged me to put together the ultimate Crash Course for charting your course for mobile webistes and mobile applications. Join us for the fastest deep dive on mobile marketing anywhere.
June 14th 2012
While its not the creepiest of TV ads, this 2011 Toyota Prius ad gets weird enough be noticed. Karolina Szynal asks if this is a creative way to break through the clutter – or a perplexing nightmare of an off brand experience?
June 10th 2012
The Brand Whose Customers Tell the Best Stories Wins – increasingly what brands say about themselves carries less influence than their customers. Come join me for a webinar that helps marketers think beyond awareness to earning preference and referrals by putting everything you do inside the frame of customer experience.
June 6th 2012
Linked In confirms that potentially millions of its passwords have been compromised – and this comes just a day after they were discovered to be sneaking data from mobile users may fall on the wrong site of privacy rules. Here’s what you need to do right now to protect your data and perhaps your identity.
May 9th 2012
Come play ad critic for 30 seconds – this sexy, humorous ad from Mercedes is cinemagraphic and attention catching — but give me your view. Does it sell cars or trash their brand?
May 4th 2012
One of the students I’ve gotten to know pointed this out as inspiring them to “make great marketing”. But it also raises the question about the centrality of words as the web makes greater use of video. Take a look and let me know what you think.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.