October 23rd 2015
Friday’s a great day for a cool person alert. Meet my long-time friend and colleague, James A Gardner, who rocks social media because he’s very much the same way there as in real life. Arctic adverturer, manderian marketer and helpful accessbile guy – he’s good to know in any medium.
October 16th 2015
The purchase of Massachusetts-based EMC by Dell is reigniting questions about the Bay State’s ability to retain the talented people and fast growing firms it cultivates. Know how many Fortune 500 firms remain in the Bay State? Take a look.
June 23rd 2015
Friday, the Wall Street Journal rushed to suggest that the Charleston Shooting wasn’t really about race. No, instead, in a year where the sign “Black Lives Matter” has been everywhere, the Journal suggested this shows how far we’ve come. We’re at a moment of change – and my first change is to fire my newspaper which seems to be offering the rejoinder for inaction.
June 21st 2015
The Cause Can’t Be The Cure We need to put the Confederate flag away as a sign of state. And we need to find our way through these discussions relying less on race as an organizing concept of cause or cure. I believe that war is a tragically ineffective way to end war. We may […]
June 20th 2015
Knowing what you’re remarkable at allows for gutsy decisions — which this is both for Target and CVS. This sets Target up for recovery, and CVS to continue its growth in to being a national pharmacy leader.
June 15th 2015
The Apple Watch is a watershed product because it is a masterful consumerization of technology, and it begins to show how industries and our lives may change living among an Internet of Things.
February 9th 2015
Phone companies have helped to put laws on near 20 states books to stop cities from providing fast, publicly-owned Internet access. Last month President Obama proposed that the FCC to strike down these rules, and guess who is fighting to block it?
February 2nd 2015
Nationwide insurance ran an ad that children die of preventable accidents couldn’t have been worse placed without being a parody. The sad thing is their long form ad (not aired on the Bowl) got it right.
February 1st 2015
Budweiser sponsors the NFL, a branded suite in a bordello and ads that sell their values but not their beer. This is how a half billion dollar ad budget ends up getting only a reported 4% share of drinkers 21 – 27. What’s up with that?
January 19th 2015
What is it about the human mind that makes it so attracted to the simplicity of rankings? Consider the case of Shimer College, and what happened when it was “objectively” named the worst college in America. And how intellectually bankrupt most college rankings turn out to be.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.