March 10th 2010
Remember my 2010 prediction that brand holders should beware of clowns? I called it the Coulrophobia Epidemic of 2010. Logorama did it with trademarks, and won an Oscar. Girl Talk did it with music, gaining top rankings from Rolling Stone, Blender and Time magazine. And now Eric Faden uses the most copyrighted video anywhere, Disney® […]
February 9th 2010
First off, I just wanted to thank Dave for inviting me to join in the conversation on Ghostwriting in Social Media. Secondly, I want to make something very clear before I stand up on my soapbox: I am a marketer—and founder & CEO of the interactive e-marketing firm ListEngage.com—and as a company, we do represent […]
February 7th 2010
Last week a family member had serious enough surgery that I took time away from my job to be a caregiver. Surprisingly, this has connected me more to social networks and this blog. You see, our hospital has wi-fi in its waiting areas, so writing online is productive way to pass time, and absorb the waiting […]
February 6th 2010
This response was originally posted on Shava Nerad’s blog Memesplice. It is used with permission. This is a response to Ja-Nae Duane’s article, which in turn responds to Dave Weineke’s article, both on UsefulArts.us, Dave’s blog. You should go read both. But briefly, Dave thinks a blog article written by one person and posted under […]
February 5th 2010
Thank you for the opportunity to respond to yesterday’s post, The Ethics of Ghost Writing and Marionette Social Media. As someone who does a tremendous amount of outsourcing, this is a topic that is near and dear to me. Blogging: I am a huge advocate of outsourcing my blog writing. Why? Well, I have two […]
February 4th 2010
The road to hell isn’t just paved with good intentions. Its slope is masked by perfectly plausible justifications. So here’s the nice, clear thesis this post will advance: Unacknowledged ghost authorship of social media is unethical if you put your name on it. Many errors seem benign in the beginning. But no matter how gradual […]
February 2nd 2010
The parking lot next to my daughter’s daycare warns, “You are under constant video surveillance.” I don’t think they mean that in the universal sense, but the increasing use of mobile devices, smart cards, and databases draws the reality of constant surveillance closer. As technologies start to share information, location privacy has the potential to […]
December 27th 2009
There’s pent-up demand on both the buy and sell side for fast growing tech firms to IPO. I say this while noting that my favorite local search company, ReachLocal, has filed for a $100M IPO. (see Reuters coverage.) This shouldn’t be a surprise. They were #1 on Deloitte’s Technology Fast 500™(PDF). Their investors, VantagePoint Venture […]
November 26th 2009
First They Came for the German Marketers… Continuing my theme that regulation should be a much higher concern to digital marketers and their professional associations, I submit that one core digital marketing tool may already be illegal in the world’s third largest economy. Zeit Online reported today that numerous German privacy officials are convinced that […]
November 20th 2009
Litl Computer is to netbooks as iPods were to MP3 players. The beauty of the iPod was that it was designed to fit people’s worlds. It fit physically and it conceptually allowed users to find and get music from the web without being transfixed by technology. Imagine a laptop built from its roots to be an easy, […]
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