February 3rd 2009
Two weeks ago, the Senate considered a lobbying reform bill which would reportedly have required bloggers who communicate to more than 500 members of the public on public policy matters to register and report quarterly to Congress, in much the same way as K Street lobbyists. The blog Wonkette reports that this over-reaching requirement was […]
February 1st 2009
The NFL is the champion of claiming copyrights that have no legal reality. Their copyright statement actually requires anyone describing one of their games to get permission. Do you believe I can’t do that? Of course not, but the NFL’s broad claim of rights persists. The NFL threatened law professor Wendy Seltzer for posting their […]
January 28th 2009
We’ve discussed how Brand Obama has been open to being appropriated by its supporters. Now other brands are jumping into what might be called the “O-conomy.” Here are some products drawing on Obama’s brand equity. In a Plea for Relevancy, Pepsi Steals Obama’s Logo Business Week‘s David Kiley writes, “This is a special time in America—difficult […]
January 27th 2009
It seems that Harvard Law Professor Charles Nesson has really put a bee in the RIAA’s bonnet. As part of the Sony BMG vs. Tenenbaum case, Nesson filed a motion to compel a deposition of Matthew Oppenheim, a legal heavy-hitter for the RIAA. As a result, the RIAA countered with the threat of certain sanctions under […]
January 26th 2009
Many have argued that the Internet put Obama over the victory threshold in the Presidential race. We’re starting to see this influence in the new administration’s policies and use of technology, which seem to recognize that people who use the web (and geeks) are a constituency. Change Geeks Can Believe In Jason Kottke notes the new […]
January 23rd 2009
Some months back, the Monster Cable company (not to be confused with Monster.com) filed a suit against Monster Mini Golf of Rhode Island. It seems that Monster Cable (not to be confused with Monster Energy Drinks) felt that the public would become catastrophically confused between “stereo cables” and a “chain of glow-in-the-dark wicked-cool mini-golf courses […]
January 22nd 2009
Avatars may not be taxed directly yet, but their creators may soon be. China and Australia are already experimenting with taxation of sales in virtual worlds. Now, in the US, the IRS’s “taxpayer advocate” has encouraged the service to consider taxation in virtual worlds. The Washington Post suggests the IRS could improve voluntary tax compliance […]
January 17th 2009
Web Videos of Oakland Shooting Fuel Protests “The devices people carry in their pockets give them the ability to turn what would normally be a case played out in the courtroom into one in which anyone with an Internet connection can serve as virtual judge and jury.” This both shows how online movements start, and […]
January 15th 2009
Dr. Dimitri Christakis of Seattle Children’s Research Institute and Dr. Megan Moreno of the University of Wisconsin analyzed MySpace profiles of 18-year-olds. Better than half contained information about high-risk behaviors: 41 per cent mentioned substance abuse, 24 per cent sexual behavior and 14 per cent violence. Sex, drugs and violence on the minds of teens? […]
January 14th 2009
Lexus believes it’s a good thing to speak to its customers about certain things occasionally, and that’s usually an indicator of excellent marketing. But of course, choosing the right communication channel can make all the difference. USA Today reports: [Toyota] announced Wednesday that new Lexus vehicles will start being delivered later this year with a system […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.