November 20th 2012
The agenda is 100% made by attendees. The organizers and experts are available for 1:1 meetings. Everyone gets and gives what they want. People who are passionate about innovation become a tribe, and the event is entirely what they make it be. Come inside the benevolent anarchy of Boston’s Innovation Unconference.
November 15th 2012
I’ve proposed hosting a discussion on Expererience Design which is subtitled: Customers Who Give a Damn Make Companies Win — and I’d appreciate it if you could give this a quick vote as a good idea, over here please.
November 11th 2012
Its been a year since I went car-free in Boston. Here are a few thoughts on that, and using Hubway bikes as a way to beat traffic and have fun too.
November 9th 2012
You may recall that I’m a bit of a QR code skeptic. However – here’s an idea that I think lights up an amazing canvas for marketers and consumers. And since its on whiskey bottles, I’m only too eager to help you and test this out.
November 6th 2012
A recent Ad Age article proclaimed that freelancers are a happy and well paid lot, and that they’re a hot new trend on Madison Avenue. However, when you scratch the surface of their research, it’s clear that permanent freelancing brings as much instability to agencies as those stepping-up for extended temporary work.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.