November 6, 2012

freelancer-150

Sorry AdAge: Permlancing is not the new agency model

November 6th 2012

A recent Ad Age article proclaimed that freelancers are a happy and well paid lot, and that they’re a hot new trend on Madison Avenue. However, when you scratch the surface of their research, it’s clear that permanent freelancing brings as much instability to agencies as those stepping-up for extended temporary work.