The Future of Email Marketing & Messaging
Good morning from London, where I’m with a collection of world class email marketers at e-Dialog’s European annual client meeting.
I had the chance to share some thoughts on the shift from corporate websites to social, the rise of mobile, and the benefit of building a brand identity that matters to customers.
If you’re new to my blog, you can get updates on the emerging future of our industry by email or rss feed. It would be great to stay in touch, so as always please connect with me here on the blog, or over on Linked In.
I’ve also added in a collection of tweets and images from the session. This is a fantastic tribe of marketers, and as I noted they have the skills in data, customer experience, and execution to be the first generation of digitally native CMOs.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
5 Responses to "The Future of Email Marketing & Messaging"
November 3, 2011
[…] Dave Weineke – The Future of Email Marketing & Messaging […]
November 3, 2011
[…] was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. […]
October 31, 2016
[…] that brought me to London were: “Is Mobile Really Going Shift the Digital World, How?” and “What is the Future of Messaging?” These really started with a technical hypothesis, and in each case got answered by looking at a […]
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