Web3.0: Everything Becomes Everything Else
Scott Brinker and I want to thank everyone who brought their ideas and interest in to this morning’s discussion on Web3.0: The Wave the Follows Social Media. Its a pleasure to have a community where you can discuss emerging topics, and get group brain power to make sense of new topics. Our slide deck is posted below.
That’s why we started bout by having audience members articulate their outlooks on Web3.0. Georgiana Cohen contributed the gem of the day that that through integration “Everything is Everything Else.”
Scott described how increasingly data is a marketing asset. Providing a port to data can help establishing the authority of a brand, and gathering it from users can provide intimate insights about customers and prospects.
Legal Underpinnings of Web Evolution
Each phase of web evolution has had unique legal issues. Web1.0 relied on Copyright and Fair Use. Without a doubt, the absence of the Fair Use Provision would have made the early web as dry as teletype output.
Likewise, the Safe Harbor provision of the Communications Decency Act is the legal prerequisite for most social media and Web2.0. Without it, blog commenting and social networking wouldn’t be legally feasible.
The End of Great Heights
And in a Web3.0 world where “everything becomes everything else” privacy is the deep and game changing issue.
Imagine you’re flying high in a plane and recall Moby’s statement that “everything looks perfect from far away”. Its easy to imagine well ordered lives with the scant data you can see from a jet. The automatic connection of data and measurement that applications allow gives service providers highly specific data. Depending on design they can see where you use applications, for what, and classify users purchasing and friending behavior.
Just a simply overlay of social friending to fraud conviction records, can show banks who has relevant criminal connections so they can focus additional due diligence on higher risk candidates. Sales people may publish applications that notify them when users experience change use in a way that indicated they are now good prospects. Because the technology is robust, engineering privacy and measurability, are critical factors which will beg standards.
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The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
2 Responses to "Web3.0: Everything Becomes Everything Else"
February 11, 2011
[…] I provided a deep dive on Web3.0: the Era of Online Application Experience. This idea of Web3.0 as a pageless web — driven by semantic data, html5, and mobile devices is something I’ve been talking and […]
June 16, 2011
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