October 20, 2009

Peter Quinn & How Microsoft Smeared Its Way to Winevitability

October 20th 2009

The InformationWeek cover story had two elements. First was the illustration, which featured a compass with Windows 7 at true North, the headline “Winevitable,” and the question of how you will get there. That’s the kind of positioning money just can’t buy. Imagine producing software whose inevitability is proclaimed on the editorial cover of magazines. […]