September 30th 2009
Okay, listening to myself on the radio gives me hives. I sound like the Sunday school teacher, even talking lead gen, which in my book is a blood sport. I’m much more hyper selling these ideas in person. Still, thanks to Debbie, the conversation was like being at a dinner party. And I did eventually […]
September 25th 2009
This morning I visited the DMA of Northern California to offer some thoughts for a round table discussion on the Four Emerging Pillars of Digital Marketing. I appreciated hearing about the projects and challenges group members are taking on, and to share some of what we’re up to at Sokolove Law. We got on to […]
September 24th 2009
The best business book I’ve read this year is The Shift, by M. Scott Davis. If you’re responsible for driving the vision of marketing, here’s a deep dive on business leadership from the CMO chair. It describes the executive orientation necessary to make marketing responsible for revenue growth. It advises marketing executives how to transform […]
September 23rd 2009
We are this year’s version of last year’s rehearsing. Thanks to everyone from the conference, especially the 230 attendees, for making this an extraordinary two days. Today my boss at Sokolove Law blogged about me, claiming me as “Our Own Marketing Sherpa.” Three years ago, this conference introduced me to lead gen and the platform I’ve […]
September 22nd 2009
Many marketers are neglecting an integral part of their business: the lead-to-revenue process. Marketing departments tend to do what they’re good at. Making the case for more top-line spend on traffic is something marketers like to do. And good spending will generate ROI. However, many marketing departments ignore the bottom of the lead funnel. This […]
September 14th 2009
We’ve all probably caught some great ideas through conferences and meetings with others in our field. Sometimes we even meet people who later become colleagues, clients, and friends. The week of Sept. 20th, I’ll be on the West Coast to speak at three conferences. Being asked to give a presentation on something sure motivates me to learn […]
September 10th 2009
Finding videos via search isn’t new, but playing them inside ad listings is. For example, if you enter the word “Fame” in Google, you may have the option to play the movie trailer, which will roll surrounded by all the other search results. Google expects increasing video in ad results. This gets searchers to video […]
September 9th 2009
1. Audience Reach According to research from the Pew Institute, the number of online users who have watched video in the last month has doubled from two years ago. That audience is now larger than the base of social media users. It’s three times larger than those who have listened to a podcast, and five […]
September 2nd 2009
Dave Wieneke’s mantra for consumer marketing: “Reading is for suckers” Nowhere is this more true than when lawyers sell their own expertise. By nature, lawyers write in legalese. It’s their training. I offer that legal writing and copy writing use opposite muscle groups. However, when lawyers speak, they phrase things in ways that connect with […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.