August 9, 2009

Social Media’s Crisis of Conscience: Analytics, Money, and Status

August 9th 2009

The boundless enthusiasm for social media seems to be running into a need for commercial affirmation. I was struck that the most powerful theme on the formal agenda at Podcamp Boston 4 this weekend was measurement and making the business case for social media: How do we measure the impact of social media?–Marta Kagan. Can you […]