August 2, 2009

Un-Branding Starbucks

August 2nd 2009

Recently, Starbucks made news by announcing the opening of three coffee stores in Seattle that exhibit no corporate branding. Referred to as “15th Ave. Coffee & Tea,” the new properties feature Starbucks coffee and teas as well as beer, wine, and ice cream, but are devoid of the familiar green-and-black logo. The look and feel of the […]