April 30, 2008

Impersonating a Consumer Criminalized in UK

April 30th 2008

Word-of-mouth marketing, including blogging and using “brand ambassadors,” will face legal restrictions in the UK starting May 26, when seeding positive messages online without making the origin of the message clear becomes a criminal offense. Specific penalties haven’t been spelled out, so it will likely take a test case, reported to the Office of Fair Trading […]