April 3, 2008

Virtual Worlds Conference Kicks Off in New York

April 3rd 2008

Today’s conference kicked off with Chuck Scothon, General Manager and SVP , Girls Mattel Brands, and Rosie O’Neill, who is Sr. Brand Manager and “Chief Barbie Girl.”  That means she manages development of initiatives including the BarbieGirls.com virtual world. Social critics suggest such toy centered worlds provide a pedagogy of consumerism, and make products and […]