April 3rd 2008
Today’s conference kicked off with Chuck Scothon, General Manager and SVP , Girls Mattel Brands, and Rosie O’Neill, who is Sr. Brand Manager and “Chief Barbie Girl.” That means she manages development of initiatives including the BarbieGirls.com virtual world. Social critics suggest such toy centered worlds provide a pedagogy of consumerism, and make products and […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
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