Editor’s note: Copyright and trademark cases are being defined by evolving search and video capabilities. Anyone interested in online law and search should follow the evolving ability of search engines to consume multimedia content.

Flash is a wonderful tool for grabbing attention on the web. It can even be used to construct entire web pages that look and operate as desktop applications and are incredibly interactive in nature. However, its Achilles’ heel has always been the fact that content buit in Flash is virtually invisible to search engines. Until now.

Adobe has built a special type of Flash player, explicitly for search engines, which operates like a user, stepping through the interactivity of the embedded Flash object just like a person would. Think of it as a Flashbot. Did I just coin a term?

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