February 2nd 2017
Tonight, I kick off two weeks guest lecturing at Northeastern University’s graduate course in media industry management. James Gardner has pulled an amazing line-up of guest teachers together – which you can lean more about here.
January 21st 2017
Not all change is wise, but nearly all change is resisted. To overcome organizational inertia and lead the way to transformation, you may need the strategic clarity that only the delete key can deliver. Here are some tips from from the front lines of digital consulting on creating alignment for change.
January 20th 2017
The asterisk hangs unspoken above the rest of language. Hiding truth in contracts, tainting sports statistics by its appearance and warning that your mileage my vary. This is a not that serious case for innovation leaders to be more like the asterisk than the capital T.
January 4th 2017
As published by the Society for Healthcare Strategy and Market Development. Take a look: The Mayo Clinic, UNC Healthcare, Children’s Hospital of Wisconsin, Ohio St University Wexner Medical Center – along with a few healthcare luminaries are all saying that personal video is now very much on the table for healthcare marketing.
December 14th 2016
Beth Snyder Bulik at Fierce Pharma and I recently discussed ways pharmaceutical marketers can take initial steps with personal video.
November 13th 2016
The Society for Healthcare Strategy and Market Development is hosting a free educational webcast featuring my friend Jared Johnson of Phoenix Children’s Hospital and me discussing the Hospital Digital eXperience (HDX) Index — and how to use baselining to prioritize your digital road map.
October 31st 2016
Five years ago today, on Halloween, I was headed to London to keynote my second conference there in five months. I’m on a runway again, so its a natural time to how much our thinking about digital business has changed – and where that puts us for the next big areas of digital innovation.
October 25th 2016
If the US economy were based on non-intentional irony, this election cycle would have already enriched us immeasurably. Until that pays off, consider the cosmic comeuppance of the former refugee who is suing the Trump campaign for stealing his photo of Skittles…which they used to warn that refugees are dangerous, or in this case litigious.
October 16th 2016
The digital world has changed since Section 508 was enacted in 1998. And right now, the US Department of Justice is readying new regulations based on the W3C’s Web Content Accessibility Guidelines 2.0. Though it may be tempting to wait for the next year or two until the rules are finalized, smart brands are getting a jump start on compliance issues and creating easier access for their visitors today.
October 9th 2016
You can see our year’s biggest political story already synthesized more masterfully than any punditry can, in a film from 1957. The headline isn’t Trump, its those who made a candidate who offends everyone around him, an establishment cause able to gain a near plurality of the vote. Trump’s long strange ride is about us.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.