December 17th 2018
One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.
November 23rd 2018
One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.
October 3rd 2018
It occurs to me that opportunities by their nature are elective, they exist for you as options. Problems, however, bring consequences which carry their own pragmatic or moral consequences. Its time for my annual reminder that meaningful work goes beyond what creative briefs and statements of work call for. And that our economy is designed and can be modified to express the values of its culture.
August 1st 2018
Meaningless A/B tests are pervasive because they’re so easy to run. But it doesn’t have to be that way. Roy Rosin, the Chief Innovation Officer at Penn Medicine’s Center for Healthcare Innovation, and Ryan Summer’s of Connective DX have some ideas that can help turn your tests in to durable assets. And it starts with a MadLib.
July 3rd 2018
We’re half a year in to 2018, so check back on my call on shifting markets, bitcoin bros, and if pot stocks is a mania or opportunity. The opinions are my own, and are just conversation, not advice.
June 22nd 2018
President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.
January 25th 2018
Uber and AirBnB are widely celebrated innovators. By thinking about how each gains advantage for network effect, I hope that we can get beyond simply recognizing the strength of their business growth or reputation, to appreciate how their circumstances create varying levels of advantage from network effect.
December 31st 2017
Its been a remarkable year in investment, politics and culture. This is my personal take on where we’re at – and a first swing at what we can improve together in the new year. I’d love to here your thoughts and plans, and to encourage them however I can. Happy New Year.
November 4th 2017
Surviving even a highly successful hospital website can be a bit harrowing. Often resources have been diverted from other projects, so the combinatin of latent needs and post-launch fixes can result in more activity after the launch than before it. But there are ways to manage expectations and demonstrate progress, so that your vision for digital transformation continues to advance rather than being sidetracked by its own success.
October 25th 2017
Congratulations to my colleagues and everyone who helped create the Hospital Digital Experience (HDX-15) report, which has won recognition from the eHealthcare Leadership Awards as a best annual or special report. Its rare when an industry gives an award to an agency for marketing within it, but that’s what Useful Arts is about – the challenge for brands to stand for something more.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.