Digital China heats up as Alibaba Takes Stake in Weibo Owner Sina
April 30th 2013
Yesterday, Alibaba purchased a share of Weibo’s owner Sina – in what could be the opening to the year’s largest digital IPO.
Digital Marketing News
Breaking: Microsoft Guts Its Marketing Approach in Major Layoff
February 2nd 2012
In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.
Making Sense of Microsoft’s $8.5 Billion Skype Phone Bill
May 12th 2011
Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.
Jesse Jackson Jr.’s Hypocrisy and Digital Marketing’s Naivete
April 19th 2011
Before Jesse Jackson Jr. blamed unemployment on the iPad, he proposed a constitutional amendment to give an iPod and laptop to every student in the US. Digital marketers, meet your future regulator.
With Netezza, IBM Moves on 24th Analytics Purchase in Four Years
September 22nd 2010
Close on the heels of its Unica purchase, Big Blue is moving to acquire another Massachusetts data company, Netezza, for $1.7 billion. IBM has made 23 acquisitions totaling $12 billion over the past four years in the area of analytics. It has estimated the size of the market at $100 billion and has predicted the […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.