Digital Marketing News

Digital China heats up as Alibaba Takes Stake in Weibo Owner Sina

April 30th 2013

Yesterday, Alibaba purchased a share of Weibo’s owner Sina – in what could be the opening to the year’s largest digital IPO.

Breaking: Microsoft Guts Its Marketing Approach in Major Layoff

February 2nd 2012

In today’s layoff, Microsoft is pushing marketing out to product groups at the very moment most of its competitors are unifying and integrating their messages.

Making Sense of Microsoft’s $8.5 Billion Skype Phone Bill

May 12th 2011

Last night I was with Microsoft Online Services President, Qi Lu, who shared Microsoft’s view of the web’s future. Microsoft’s Skype purchases fits within a set of strategic themes that reflect how Microsoft sees its self and the digital landscape.

Jesse Jackson Jr.’s Hypocrisy and Digital Marketing’s Naivete

April 19th 2011

Before Jesse Jackson Jr. blamed unemployment on the iPad, he proposed a constitutional amendment to give an iPod and laptop to every student in the US. Digital marketers, meet your future regulator.

With Netezza, IBM Moves on 24th Analytics Purchase in Four Years

September 22nd 2010

Close on the heels of its Unica purchase, Big Blue is moving to acquire another Massachusetts data company, Netezza, for $1.7 billion. IBM has made 23 acquisitions totaling $12 billion over the past four years in the area of analytics. It has estimated the size of the market at $100 billion and has predicted the […]