January 25th 2011
At first social media looked like a pathway to “hyper-empowered” consumers. But as corporations get good at social, their automation, analytics and use of personal data will produced “hyper-empowered” marketers. Once “brand you” has a valuation, the big brands will make their own influence markets.
January 21st 2011
Let’s face it well-placed warrior could probably do more damage with a screwdriver then I could with a whole crate of explosives. Read how digital strategy and having the right people are prerequisites for planning your marketing technology approach.
January 12th 2011
Like politics, strategy is the art of the possible. And as strategy pursues corporate goals, it has to navigate the pecularities of the organization while marshalling its assets. In this video, I share some thoughts on the FutureM conference on the Future of Digital Strategy, as well as some words from Harvard’s Perry Hewitt, who […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.