SEO Truth: “Faking it for the Algorithm” is a Sucker Bet
November 1st 2010
When firms start taking meaningless actions to look good for Google, it creates both a distraction and a vulnerability. Here’s why following SEO fads is a sucker bet.
Search Engine Marketing
Domain Strategy Can Triple Your Organic Traffic
September 28th 2010
The core of digital strategy is finding your firm’s unfair advantage. This means disrupting symmetrical thinking (large goals need large solutions) with asymmetrical solutions (large results can come from tiny, smart changes.) Here are examples of ways to beat competitors and gain new traffic using domain strategy. Think of Your Domains as a Team of […]
Optimizing for Blended Search: Additional Search Categories for Organic Listings
February 19th 2009
Have you heard of blended search? (That’s “search,” not “scotch.”) It’s when a search engine presents your search results from more than just webpages. It can include things like images, books, news and video. In 2007, Google released Universal Search, their flavor of blended search. On top of Google’s search engine results page, you’ll see […]
Adobe Makes Flash Content SEO-Friendly
July 9th 2008
Editor’s note: Copyright and trademark cases are being defined by evolving search and video capabilities. Anyone interested in online law and search should follow the evolving ability of search engines to consume multimedia content. Flash is a wonderful tool for grabbing attention on the web. It can even be used to construct entire web pages […]
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.