Netflix Fragments Its Brand in a Self-Made Disaster
September 19th 2011
Absent its DVD by mail business, Hollywood now holds the fate of Netflix in its hands. Will it say “Deal” or “No Deal”?
Blog Archives
The Future of Marketing Starts Today: Day One of FutureM in Boston
September 12th 2011
Today’s the first day of FutureM, the week-long conference on the Future of Marketing, taking place here in Boston. Here’s my take on the day, and where I’ll be. If you’re around, come say hi.
Animators Remember 9/11 with Short Clips
September 10th 2011
Sometimes not talking too much about something important is the best way to honor it. So, join me in taking off your work hat, and watch a few postcards from animators. See you next week.
Disconnect & Howl at Meteors: My Off Topic Vacation Post
August 11th 2011
I’m mostly unplugged for August, and am sharing some resources for taking time off from the online hive. Come take a look, and see you in September!
No Slow Down in Hiring Digital Marketing Leadership Jobs
July 24th 2011
Boston is to be one of the hottest digital cities anywhere. Check these great job opportunities, and digital pros who are taking on their next big thing.
Social Media Greatness Within Reach: Achieve Without Limits
July 14th 2011
Some of the absolute best social media work anywhere is being done by a century-old firm you probably already know. The Hartford’s Achieve Without Limits is taking cause marketing to “at-scale success”. Come take a look.
Stop Redesigning Websites – Redesign Your World
July 11th 2011
Today I’m kicking off workshops on how marketers can improve their firms, and the world, through new business models. Join us at the Online Marketing Summit in New York, Atlanta and Boston.
Quotes and Photos from Keynoting The Future of Digital Marketing in London
June 23rd 2011
What’s the future of digital marketing? Get a taste of the discussion from my presentation on the era of mobile and application marketing last week in London.
Live From London: The Future of Digital Marketing – Mobile Marketing Data
June 15th 2011
Imaging writing a blog like this about the Future of Digital Marketing, and then discovering that hundreds of the best brand marketers in Europe are getting together for a conference with that exact title. So, this week I’m in London visiting with agencies and brands about the future of their digital businesses. Thanks to everyone […]
QR Codes and Giant Rats: My Article in AdAge Stirs Debate & Approval
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.
About Dave Wieneke, Digital Strategist
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.