May 31st 2019
Tonight the New England Society for Healthcare Communicators (Neshco) awarded the HDX-15 report their coveted gold Lamplighter Award. This recognition by leaders in healthcare marketing and public relations means so much to everone on Connective DX’s healthcare team, who have taken up this reasearch as a way to enrich the communities of experts we learn […]
April 20th 2019
On my commute home I saw this fellow waring a shirt that said: “There’s a 99% change I don’t care.” Yes, he posed for this photo – and agreed its a message that could set a lot of people in business free.
February 28th 2019
For the first time ever, the Rutgers Business School is allowing instructors to give a 25% discount to programs they teach. That means you can take the mini MBA in Customer Centered Leadership I’m co-instructing this April, and pay less because you read UsefulArts.
February 15th 2019
Content is a clinical term, used as surgeons use the word “tissue” for describing someone else’s skin. Its a necessary abstraction, and as such, as rather the opposite of a compliment. No one ever says, “nice tissue, dude.”
January 30th 2019
Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.
January 4th 2019
Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.
December 17th 2018
One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discuss this year’s HDX-15 report and their work as a innovative healthcare leaders.
November 23rd 2018
One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.
October 3rd 2018
It occurs to me that opportunities by their nature are elective, they exist for you as options. Problems, however, bring consequences which carry their own pragmatic or moral consequences. Its time for my annual reminder that meaningful work goes beyond what creative briefs and statements of work call for. And that our economy is designed and can be modified to express the values of its culture.
August 1st 2018
Meaningless A/B tests are pervasive because they’re so easy to run. But it doesn’t have to be that way. Roy Rosin, the Chief Innovation Officer at Penn Medicine’s Center for Healthcare Innovation, and Ryan Summer’s of Connective DX have some ideas that can help turn your tests in to durable assets. And it starts with a MadLib.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.