Blog Archives

Privacy in Moderation: Behaviorial Targeting May Be an Online Value

January 23rd 2010

My still germinating collection of 2010 predictions will have to include one of this blogs repeated themes, the impending rise of regulation of digital marketing. (See my post “Regulation is Headed Toward Digital Marketing, Do Something.“) Now that the FTC has staked out a requirement for bloggers to prevent the false appearance of independence if […]

Communist Chic Banned: My Marketo Shirt’s Illegal in Poland

January 20th 2010

A few years ago I showed my wife a t-shirt from Marketo, the San Mateo-based lead generation company. They were revolutionary, and to underscore that they had a manifesto, and their shirt featured an image of Che Guevara. My wife is a marketer who has lived in Central America; she immediately noted the use of […]

A Dating and Porn IPO: Read the Steamy FriendFinder Prospectus

January 19th 2010

We rarely get to see the inner workings of adult websites.  Without a doubt, their innovations include a host of illegal and/or immoral behaviors that have been challenges to society. But I also can’t deny that the business of adult websites has driven innovations in technology ( e-commerce and online video) and process (subscription sales […]

Can You Buy Zappos Culture?

January 18th 2010

Even though I’ve made fun of their airport ads, Zappos absolutely knows how to sell shoes. Now, according to Business Week, it’s hoping to profit from people’s fascination with its friendly, antics-filled business model. After all, if an entrepreneur creates a successful business, why not sell the concept to other entrepreneurs interested in starting up […]

Facebook’s Version of the Retweet Has Arrived

January 15th 2010

This evening, Facebook rolled out a feature that lets users repost each other ’s shared items, with a “via” link attached for attribution back to your friend. All you do is find a posted item in your news feed and click “share” as shown to the right just below my post. This adds a post […]

WikiLeaks Draws Congressional Ire: Is Repeating Leaks Part of Free Speech?

January 13th 2010

Back in 2007, I suggested that snitching was one of the killer apps of Web 2.0. Since then, WikiLeaks.org, the site for snitching secrets about governments and corporations, has been a success. How do you measure success? Perhaps by the zeal with which legislators seek to investigate the website. Of course, judges have quickly raised […]

Silly Foreigners, Food Liability and the Nanny State

December 31st 2009

Last month I went way off-topic to berate the British Biscuit Threat Index, and to stake out D.H. Lawrence’s premise that comparatively “the American soul is hard, isolate, stoic and a killer. It has never yet melted.” Consider, if you will: The British food chain, Asda, has begun printing the warning “contains milk” on its […]

China Prevents All Individuals from Registering “.cn” Domain Names: Yikes!

December 28th 2009

What will they know of China, who only “.cn” know? The Associated Press reports that China’s Ministry of Industry and Information Technology has posted requirements that all “.cn” china domains be issued only to registered businesses. AP’s coverage also says that any sites that have not registered with the ministry will be “taken off the […]

2010 Prediction: Digital Marketing IPOs Up

December 27th 2009

There’s pent-up demand on both the buy and sell side for fast growing tech firms to IPO. I say this while noting that my favorite local search company, ReachLocal, has filed for a  $100M IPO. (see Reuters coverage.) This shouldn’t be a surprise. They were #1 on Deloitte’s Technology Fast 500™(PDF).  Their investors, VantagePoint Venture […]

More Innovitive Legal Advertising: Firm Offers “Divorce Gift Vouchers”

December 26th 2009

Mistresses and Mothers-In-Law are getting in line at Lloyd Platt & Co which says they have had hundreds of inquiries since offering discounted vouchers for half-hour or hour-long divorce planning sessions with their lawyers.  The firm also has a recipe section, so you can get cooking tips from your divorce attorney. See details in Reuters […]