November 10th 2015
Things can get crazy when ads end up on the subway. Here Suffolk University, Blue Cross and Bernie and Phyl’s all have put ads out there in ways that I suspect their print teams would have done more deftly.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.