October 3rd 2012
Benjamin Banks, the unnerving spokes pig thing is back…standing on his hind legs and telling young people to start saving. But without the connection of saving to happiness, a pig telling me how to get cheaper smokes doesn’t make we want to save. It just makes me want to shower.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.