February 11th 2011
I woke up over route 495 this morning. My dinner of pizza, Sominex, and strong beverage actually made my overnight flight from San Diego one of the most restful nights I’ve had in some time. That’s thanks to the Online Marketing Summit.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.