Could UPS Have the Worst Tagline Ever?
July 7th 2009
Funny, I thought the United Parcel Service delivered parcels. Vague: Sounds like it was written by a marketing committee. Self centered: No suggestion of a benefit to their clients. Immodest: “we are the sun in the solar system of commerce” Hard to read: Long words + moving vehicle = missed opportunity. Al Ries said good […]

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