July 7, 2009

Could UPS Have the Worst Tagline Ever?

July 7th 2009

Funny, I thought the United Parcel Service delivered parcels. Vague: Sounds like it was written by a marketing committee. Self centered: No suggestion of a benefit to their clients. Immodest: “we are the sun in the solar system of commerce” Hard to read: Long words + moving vehicle = missed opportunity. Al Ries said good […]