August 7, 2008

Failed Brands Try to Look Like the Cool Kids: Is This Infringement?

August 7th 2008

Both Joe Camel and JC Penney have tried to reverse their fortunes by attempting to look like other brands that have seen greater success in recent years. But there’s a gossamer-thin line between imitation, homage and infringement. Few cartoon mascots are more hated than Joe Camel, who Reason online named the “most vilified cartoon character in history.” (This […]