Why Marketers Need to Go Beyond CAN-SPAM’s Modest Requirements
By Dave Wieneke on Jun 23, 2008 in Email Marketing & Abuse, Spam | comments(0)
Once you’ve read the federal CAN-SPAM legislation, you’ll see it does little to stop the sending of unsolicited messages. One might in fact call it the “Yes, you CAN spam” act.
Yet even if you can spam, there are good reasons not to. Recently, James B. Zagel of the U.S. District Court in Northern Illinois rulled in e360 v. Comcast that Internet service providers (ISPs) are not liable for mistakenly blocking even permission-based e-mail when it’s part of a good-faith effort to protect subscribers from spam.