June 6th 2008
Israeli surveillance software is being used on US billboards to gauge who is looking at an advertisement and customize its content. The billboards provide analytics on the number of ad viewers, the duration of views, and (perhaps most worrying) viewer demographics.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.