May 16th 2008
Who controls the software you use: you, or the software’s producer? That’s the question at the heart of a lawsuit by Blizzard, creator of World of Warcraft (WoW), against MDY Industries. Apparently, MDY has developed software called Glider that allows a WoW player to cheat by having their computer play for them in their stead. […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.