November 13, 2007

Facebook’s Social Ads: Risking a Huge Privacy Slapdown for a Big Ad Upside

November 13th 2007

Facebook’s latest roll-out saw CEO Mark Zuckerman flanked by a cadre of blue-chip advertisers, new Microsoft investment, and a big new idea. Facebook says it’s positioned to drive “product demand” and create a potential new 400-billion-dollar-a-year marketing channel through Social Ads. The plan is to use members’ online statements and actions as content, to be included […]

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November 13th 2007

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