November 1st 2007
Executives of bricks and mortar stores take note. In fact, anyone conducting online commerce should review Judge Marilyn Hall Patel’s opinion in the National Federation of the Blind v. Target Corp. This is the first ruling to suggest that a retailer may be sued if its website is inaccessible to the blind. Until this ruling, […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.