April 10th 2009
The Associated Press plans to go after news aggregators legally and through legislation (whatever that means) who ‘take’ AP headlines and related content. Despite the obvious arguments of Fair Use and the fact that aggregators drive traffic to AP affiliated newspapers or even to the AP itself, AP Board Chairmen Dean Singleton sees it very [...]
February 4th 2009
A teenage girl snaps a photo of herself with some or all of her clothing removed and sends it to a teenage boy. How many, if any, crimes have been committed? This is known as “sexting” among teens who text, and in Greensburg, Pennsylvania, both sender and recipient would be charged with serious child pornography [...]
January 14th 2009
Lexus believes it’s a good thing to speak to its customers about certain things occasionally, and that’s usually an indicator of excellent marketing. But of course, choosing the right communication channel can make all the difference. USA Today reports: [Toyota] announced Wednesday that new Lexus vehicles will start being delivered later this year with a system [...]
December 4th 2008
Harvard Law School professor Charles Nesson filed a counterclaim recently against the RIAA. At the heart of that filing is a challenge to the constitutionality of the RIAA’s suits against those who download music from file-sharing services. Nesson, who founded the Berkman Center for Internet and Society at Harvard, is going to bat for Joel Tenenbaum, [...]
The future of digital marketing will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialities in user experience, branding, application design, and data are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the frontline of digital marketing, and the agencies and platforms that enable it. Marketing today needs a cadre of leaders who can connect c-level enterprise strategy with these new capabilities.