Big Ideas

Why CMOs Need Common Metrics to Survive: It’s Time To Make GAAP for Marketers

August 3rd 2010

NASCAR drivers should watch out: the position of Chief Marketing Officer is fast replacing race-car driver as the riskiest job in North America. According to Business Week, a CMO’s average tenure is only 28 months. Only 14 percent of CMOs for the worlds top brands have been in their jobs more than three years. That’s […]

What is Art? In <100 words

July 13th 2010

Another day away from law blogging. Recently I’ve been thinking on the differences between art, craft, and expression. Art takes thought. What is art without thought? Don’t know, but kids are great at it.  Maybe joy, or play. Remember play? Play is the work of childhood.  So is art the work of life? Perhaps on […]

Digital Afterlife: Legacies, Digital Executors, and Visiting The Dead On Facebook

June 16th 2010

Who Will Update My Facebook Status When I Die? If you follow this blog’s Twitter feed you may have already seen me saying goodbye to people I’ve enjoyed in person and online.  MIT’s Bill Mitchell and Chuck Howes, formerly of the Christian Science Publishing Society, both good men, recently passed away.  In the case of […]

Corporations Want Tort Reform…So Only They Can Sue You

June 15th 2010

An oil release from BP imperils the seas, careless financial firms put economies and governments at risk, and a mine in West Virgina (run by a company with a despicable safety record) explodes. Cereal companies lie about their products’ ability to bolster immunity during an epidemic, cars accelerate for no apparent reason, and pharma companies […]

Seth Godin Presents Big Ideas in a Single Slide by 70 Presenters

June 6th 2010

Later this month, Seth Godin will make Boston one of the first cities on his acoustic tour. No slides, no notes; just ideas and discussion with marketers. I recently came across this Godin collection of single slides by 70 experts from various disciplines to share their views of the future in a single page. It’s […]

Techno Elders: Don’t Miss This Fast Growing Market

June 4th 2010

The elderly population in the US is ready to zoom to 20%. According to the US government, the number of people over 65 in 2030 is projected to be twice as large as in 2000, growing from 35 million to 71.5 million and representing nearly 20 percent of the total US population. They Are Buying […]

TED Conference Preso: How Gamers May Save Your Business, or the World

May 10th 2010

Too many people make the “I’m not good at life” face. But in games, people apply themselves to overcome obstacles and often create alternative better selves. Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to […]

The 3 Buckets of Web Distribution: Get On To the Pageless Web

April 20th 2010

In the cloud, nobody can tell if you’re a web page. In talking with people about the post The Siteless Web and the End of Brand Website Rule: Web 3.0, I found myself suggesting that online visitors will encounter us through three types of experiences: Sites we control: traditional, publishing-based information distribution. Sites others control: […]

The Siteless Web and the End of Brand Website Rule: Web 3.0

April 15th 2010

Online changes seem to happen quickly, but their beginnings are often apparent years in advance. And legal factors provide signals to business about the stability of these new systems. This is an idea I hope we can start to discuss in all the places we talk about the future of the Web. It is from […]

Manifesto: Why the Next Nobel Should Go to the Net

March 12th 2010

The Internet is much more than a network of computers. It is an endless web of people. Men and women from every corner of the globe are connecting to one another, thanks to the biggest social interface ever known to humanity. Digital culture has laid the foundations for a new kind of society. And this […]