January 2014

Innovation-ROI-150

The Dramatic ROI of Contents That Invite the World In to Your Innovation

January 25th 2014

A growing number of high-profile organizations – from DARPA to Adidas to the University of Michigan to Netflix and NASA – have run competitions which offer cash prizes to the best solution to a particular problem. Though these efforts may seem like sideshows, they can produce incredible, breakthrough ideas, often at a fraction of the cost of owned efforts.