February 27th 2013
As the MBTA approaches an important political season, its Courtesy Critter campaign and other communications shows tone deafness when it comes to talking with customers as peers. Is this really how the Athens of America talks to its self?
February 21st 2013
I’ve seen the future of usability; it has a buzz on. Watch this funny video and grasp the genius of testing users under the influence. See why I want to be your bartender of usability testing.
February 18th 2013
This April through June some of the smartest digital marketers in Boston will be headed to Northeastern University to lecture and learn at master seminar on digital business. Here’s the line up of topics, and your invitation to join in.
February 14th 2013
This week Maker’s Mark announced they’d respond to a shortage of their premium whiskey by watering it down. Though I like my bourbon with water, here’s why Maker’s Mark might not.
February 9th 2013
Hold the phone – the Internet has delivered another slug of civilized goodness: Plow Me. The best web apps change service model design, here’s how Plow Me sets out to do just that.
February 6th 2013
Second screen viewers crashed the websites of Super Bowl advertisers and accounted for 3% of viewership of the event. Klout score may rank your use of Twitter, but thanks to its purchase of Bluefin Labs, Twitter will be able to rate the impact of broadcast media and global events among its users.
February 3rd 2013
Bowl advertising is a tough mix to get right. Here are a few ads that I believe could have done better, and some ideas of how some different choices might have flown higher.
February 3rd 2013
Along the way to building brands and inspiring purchases, great ads can also propagate joy, mystery and wonder. That’s no small task, considering you have to grab an audience’s during the spectacle of the Super Bowl. Here are four I’d offer rise to the top.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.