September 21st 2011
The John Barranco I knew was a scary, mean, egotistical, opportunistic, visionary but selfish man. He was insightful, manipulative, and too often stupid with range. And along the way he may have made off with 30 million dollars intended for disabled kids.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.