October 27th 2008
Eight years ago we saw online campaigning emerge. This year the current presidential election established the interactive channel as the decisive element in fundraising, organizing and getting the word out. Now, candidates and supporters appear ready to transform online political networks into an ongoing dialog that will be as integral to governing as it has […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.