May 9th 2008
The way your competitors acquire, protect, and promote their intellectual assets can inadvertently signal their next moves. Increasingly savvy marketers are following how competitors manage their intellectual assets to get a sense of what they’re preparing to do next. The intellectual assets we’re discussing here include the rights conferred by intellectual property, human knowledge secured […]
February 11th 2008
The Electronic Frontier Foundation has sent a letter to Senators Leahy and Specter regarding a portion of the Draft Judiciary Committee Report of the Patent Reform Act of 2007, which has the potential to kill EFF’s Patent Busting Project. The draft inserts language which would prohibit third parties from requesting ex-parte reexamination of issued patents. […]
November 12th 2007
Northeastern University apparently holds a patent on techniques for parallel data processing, useful in dividing search requests between multiple computers. It exclusively licensed the 1997 patent to a Waltham-based start-up, Jarg Corporation. Lawyers who had seen a presentation on Google’s data search processes tipped off Jarg executives to the possibility of infringement. There are several factors […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.