September 25th 2011
Thank you to the Podcamp Boston 6 participants who joined in yesterday’s presentation and discussion about fixing the predictable things that hold digital innovation back. If you were unable to join us, this should give you a flavor of what became a pretty fun session.
June 9th 2011
My article in this week’s Advertising Age takes on the over-use of QR-codes in advertising — and suggests that sometimes giant stuffed rats just work better than QR codes.
April 26th 2011
There’s a premium on setting digital marketing priorities, because digital media is fragmented in a way that’s different from even five years ago. More than ever, digital strategy and business strategy need to be spot-on.
November 17th 2010
I wrote this during a conference call with one of the many digital marketing experts in my life. What shocked me was how useless this person’s expertise was, because it wasn’t focused on actually improving my firm’s situation. I hope you enjoy the haiku. (with thanks to JC!)
August 3rd 2010
NASCAR drivers should watch out: the position of Chief Marketing Officer is fast replacing race-car driver as the riskiest job in North America. According to Business Week, a CMO’s average tenure is only 28 months. Only 14 percent of CMOs for the worlds top brands have been in their jobs more than three years. That’s […]
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