October 20th 2007
This summer, the nation’s most popular spectator sport took an unusual step. The NFL put in place a policy to prevent news organizations from distributing over 45 seconds of video shot at League facilities per day. About the same time the NFL also imposed restrictions on player blogs.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.