January 20th 2025
A unanimous ruling by the US Supreme Court is a tip-off that more is at stake in forcing privacy standards on TikTok than nationalism, political tribalism or a love of cat videos. Here is my case in support of forcing the sale of TikTok to an entity which can credibly promise user privacy and adherence to US law.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.