January 2019

Webinar Invitation: Building Strong Hospital Digital Experiences with Connective DX and Johns Hopkins

January 17th 2019

Hear the top findings from this year’s Hospital Digital Index (HDX-15) Research Report, and catch a guest appearance by Aaron Watkins, who leads digital strategy at Johns Hopkins Medicine.

Customer strategy foundation: SEC analysis determines how customers buy

January 3rd 2019

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for customer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.